Characteristic of new digital media
Definition of and critical look at the mass media
Relationship between art and the mass media
Late Age of Print - coined by media theorist Marshall McLuhan
Age of Print - started around 1450, Gutenberg's printing press
Electronic book, ebook, kindle etc - is it democratic?
reader takes on role of the author?
Mass Media Definition - modern systems of communication and distribution supplied by relatively small groups of cultural producers, but directed towards large numbers of consumers
negative criticisms
- superficial, uncritical, trivial
- viewing figures measure success
- audience is dispersed and disempowered
- encourages the status quo, it's conservative
- encourages apathy
- power held by the few motivated by profit or social control
- bland, escapist and standardised
positive criticisms
- not always low quality
- social problems and injustices are discussed by the media
- transmission of high art materials reaches a broader audience
- democratic potential
Can/should art be autonomous?
Jackson Pollock, Picasso, Richard Hamilton, Roy Lichenstein, Andy Warhol
Conclusions
- new media are changing the way we consume text and image
- theorists of mass media have different viewpoints seeing it either as negative and a threat or positive and democratic
- a lot of 20thC art has used the mass media - often to be critical of it
- art theory- should art be autonomous?
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