Tuesday, 16 November 2010

Graphic Design: A Medium for the Masses

10th November
James-Beighton@leeds-art.ac.uk

Bison and Houses, C15,000 - 10,000 BC, Cave Painting, France
First documented form of Visual Communication prior to any form of literacy.

Does adding text to an image make it an advert?

William Addison, 1922 - first coinage of the term "Graphic Design"
"This calls for a faculty of common sense, not Art"

Herbert Spencer - Mechanised Art
Max Bill + james Muller-Brockman - Visual Communication
Richard Hollis - the making and choosing or choosing of marks and arranging them in a way that conveys a message

Steven Heller, Eye, No. 17, 1995 - Graphics vs Advertising, publicity and promotion?

Fine Art imager or GRaphic Design?

Charles Rennie Mackintosh, 1896, Scottish Musical Review

European Graphic Design > British Graphic Design

Conscription posers - Daddy, what did you do in the war?
- Briton
- Uncle Sam

Wassily Kandinsky - 1923, abstract compositions
Beat the white with the red wedge, 1919

FH Stingemore - First tube map
Harry Beck - most recent incarnation of it
Original map attempted to show actual distances whereas the newest version has standardised space between each stop, serves as a map of station and not an accurate representation of distance.

1937 - British Design is essentially still behind

1959 - "think small" campaign for Volkswagen

Saul Bass- Hitchcock film posters

Paul Brand - cornerstone for branding - IBM
-ABC

Ken Garland - First things first manifesto, 1964
(newer edition in 2000)

Campaign For Nuclear Disarmament

Art Works Coalition
Q. And babies?
A. And babies.
Adding small amounts of text bridging the gap between photography and graphic design

Jamie Reid, Sex Pistols, Nevermind the Bollocks, 1977

Peter Saville, Factory Records 001,
- Blue Monday 1983, New Order

David Carson - Don't mistake communication for legibility

Peter Blake - Do they know it's Christmas?
Sgt Pepper's Lonely Hearts Club

The Coup, Party Music - withdrawn CD cover, August 2001
Twin Towers incident, September 11th 2001

Jonathan Barnbrook - Olympaches

Barbara Kruger - I shop therefore I am, 1987
reused in Selfridges stores throughout 2006

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